The Podcast Fundamentals For Online Businesses | New Topics

Podasting as a marketing tool just flat-out works, yet you still hardly see many IM marketers using it. Video marketing is all the rage, now, and perhaps that is one reason for this. But the flip side to all this is that you can still achieve some impressive marketing results by podcasting. Podcasts have their own unique benefits such as ease of creation, their own highly-trafficked directories, millions of potential listeners, and much more. If you want to make money online you need to develop a devoted audience and having your own podcast can help you do that. If you want to know how to record podcasts for popularity, then keep reading.

Always add your old podcasts to an archive so any new subscribers can take advantage of them. If people start to really like your podcast they will recommend you to others. When that happens, then your new listeners can check-out your archived podcasts. If you create an archive of your podcasts, and then publish it, you?ll have a valuable source of content that continues to grow. The thing about it is that your archives will be just one more source that will help you grow your business. Developing high quality podcasts is highly recommended because you want people to listen to them and respond favorably. Most blogging software has built in archiving!

Include different things. Your instinct might be just to talk for ten minutes or so. This is certainly easy to do. At the same time, it is very boring to listen to. So what you?ll do is break-up your audio with effects found in your software. Another idea that works well is the use of music to break things up. Look for music published under creative commons licensing because that will enable you to use the music, legally. Just think in terms of breaking it all up into good chunks so people will not be bored with it.

Publishing regularly and creating a regular schedule for podcast publishing is important, especially when you are starting out. You do want people to look forward to your next podcast, so then you can train them to do that with regular publishing. This is so important to creating and developing a strong base of listeners and subscribers. It?s a behavioral aspect, and you want to develop that sense of expectation in your listeners. So just assess your situation and see what kind of schedule you can do. You can accomplish the same things with podcasting as you can with articles and other methods. You can engage in relationship marketing as well as cast a wider marketing net. A podcast, once it has a dedicated following, can be a very valuable marketing tool. When you get to the point where people trust you, then you can market to them very effectively and profitably.

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